I'd always noticed this book in shops, i think the catchy title of losing your soul caught my attention as i think i somtimes felt like the book is relating to me and design! I recently bought this book by designer Adrian Shaughnessy, it basically address the concerns of young designers providing practical advice and guidance such as what's the first step in the successful interpretation of a brief and how to generate ideas from blank. The book also includes inspiring interviews with leading designers such as Neville Brody and Andy Cruz.
This little cyan book is a great read for practical advice-one to turn to when in a struggle.
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