This ambient advertising was used for the Canadian Nation Lottery; Lotto super 7, featuring lights of the rainbow blown up into the sky behind the lottery billboard. I think this is a great idea for ambient advertising , however when i showed this image to some of my friends they disagreed and could not see the connection between the billboard and rainbow. Maybe because it's during the night? Perhaps this would work better during daylight as thats when rainbows are seen, but then the lights wouldn't show. I wonder what affect it would have during the day without the lights. Anyway, my opinion is a clever piece of ambient advertising!
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