Building strong brands

As consumer attitudes are forever changing it is essential to have strong brand building skills to survive and prosper. In David A. Aaker's book Building Stong Brands, he identifies all aspects of brands and those essential brand building skills required to withstand competition and maintain brand loyalty. Some of his thoughts are very inspiring. I used this book as a reference throughout my first and second year of studying and as i have chosen to base my dissertation on brand and consumer relationships this book will defiantly be essential and is a great reference for anyone studying any aspects of brands.