From reading the book Guerrila advertising mentioned below i came across this stunt pulled by agency BBDO for Virgin Atlantic.
Trays of eggs (all real) were placed right in focus of all passengers attention on the baggage reclaim belt. The trays of unbroken eggs were packaged reading "Handled by Virgin Atlantic". This is a fantastic way to advertise your product right in the centre of consumers attention. Great idea and creates far more of an impact then traditional advertising such as a poster.
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