Cereal Shreddies created the campaign Knitted by nanas. Although the campaign is quite corny i love the terminology of the phrase with the little square cereal. The website is just as corny but really interactive and shows an insight into the factory where the nana's knit shreddies!
The website includes many games, one of my favorites being Nana's vs Robots. Although very corny i think this is a great marketing campaign for Shreddies cereal and is backed up by a great interactive website.
Agency Ovigily came up with the marketing campaign 'Diamond shreddies' earlier this year. The campaign has simply turned shreddies 45 degrees to create the 'NEW diamond shreddies' although they're suspiciously the same as square shreddies). The website to support this campaign is so corny, making the consumer look like an idiot when they support this 'new shape' that i actually quite like it! The website shows video clips from the president of shreddies giving feedback to consumers who have written in saying this campaign is a scam. Really silly but quite amusing and i think it's a good solution to get people to look at a boring product.
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