The website is built up solely of people comments around the UK on brand loyalty. I find it really interesting reading everyones comments on this subject as they're so different and varied among people. Worth a read through. If you want to write your view like i did, simply put in your name, area and comment and then post.
I just love the fact this site is made up of just peoples opinions on one questionable topic...Is loyalty for life an achievable goal for a brand? In my opinion there are a few factors that would keep me loyal to a brand but the biggest failure for me is if the brand lets me down by breaking or failing to do it's job!
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