Nike's 'Here I am' most recent campaign for women tells the story of five female athletes who have been successful in sport despite the pressures they're all under, all told through a short animated film. The five short films show the inspiring athletes Maria Sharapova, Nicola Sander, Simona La Mantia, Delphine Delsalle and my favourite Nicola Spring. The film animating the story of Nicola Spring shows her through the physical exhaustion of being a professional triathlete, working against the forces of mother nature. Clips from the film featuring triathlete trainer Nicola Spring are below: You can view all 5 storys from the Nikewoman website.
These animated films all created and edited by different agencies stick to the same format ending with the athlete in the centre of the popular phrase "Here i am" which sends out the powerful Nike message encouraging women to take up sport. I've recently been training for the half marathon so feel i can associate with some of the feelings expressed in these films. Not quite the same as a triathlon but i'm still working hard!
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