I've recently been looking into consumer lifestyle changes and how this has affected brands. As we all become more familiar with technology the traditional channels of advertising not always the most effective. This has lead to more and more Guerrillia Advertising in the attempt for brands to reach their target customers. I love unique guerrilla advertising campaigns and this book highlights some of the best ideas being used by brands to target their customers.
Guerrilla Advertising: Unconventional Brand Communication by Gavin Lucus and Michael Dorrian is definately worth a read or even just to reference some examples of the most effective guerilla advertising from over 70 brands and companies. Great for a bit of inspiration!
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