Design agency Play releaed this short movie campaign for Green Thing called 'Do as penguins do' which is aimed to inspire people to help fight climate change by turning down their heating and using body warmth instead. Within a few days of release 63% of Green Thing subsribers had forwarded the film to a friend who also opened it, stimulating hundreds of thousands of views across the internet with no sending budget! I think this is a great piece of viral marketing. I found this documentary really funny, what a fantastic and clever way to address such an important topic! Love it!
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