To promote the 2004 global-warming film The day after tomorrow Indian ad agency Contract created this dramatic outdoor billboard which is submerged underwater.
The title and release date of the film was just visible above the water, adding to the effect is what looks like an empire state building in the background. The idea of this billboard was to mimic the film's story of Manhattan being submerged under water. This really grabs my attention, showing once again the power of Guerilla advertising.
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