I love cocktails and although i'm not a big fan of Mijitos i wanted to have one as soon as i entered the Barardi Mojito website which shows the simple steps to making a Mojito and with easy going, mesmerizing sound affects which repeat the word 'Mojito' and lots of 'arh' and 'huuuh' sounds that got stuck in my head! (you can download this as a ringtone!) So by the time i went out that evening i ordered a Mojito! I always get sucked into advertisements!
I think the success to this advertisement for Bacardi Mojito is great due to the simple mesmerizing beat and subtle sounds affects with clear crisp images.
At the moment designs are being developed to apply the Bacardi branding to duty-free displays in airports worldwide developing the brand, including sample bars (below) Can't wait to see that!
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