Black history film day

With the culture differences in the UK i thought this film showcased by The British Museum sounds intriguing and worth attending to expand knowledge of what was a difficult time. The film takes place on the afternoon of Saturday the 25th October at The British Museum and will be screening short documentaries and feature films examining the social and political upheavals experienced by black people in the USA, Europe and Africa in the 1960s. A full programme of the event will be published later this week, but from the discussions so far this will be a great culture event worth attending. More information is available from The British Museum website. 

Building strong brands

As consumer attitudes are forever changing it is essential to have strong brand building skills to survive and prosper. In David A. Aaker's book Building Stong Brands, he identifies all aspects of brands and those essential brand building skills required to withstand competition and maintain brand loyalty. Some of his thoughts are very inspiring. I used this book as a reference throughout my first and second year of studying and as i have chosen to base my dissertation on brand and consumer relationships this book will defiantly be essential and is a great reference for anyone studying any aspects of brands. 

Avenue a Razor fish

Digital design agency Avenue a razorfish have a very interesting website. Instead of a plain wallpaper background they have live web cameras viewing the agencies offices. The company have 19 offices around the world and as the viewer you can choose which office you want to have a sneaky peak at. You can actually see people walking around the office, at at their laptops or chatting to one another. Great design idea to let your consumer into your company. Check it out here. 

Map my run

Maymyrun.com is a great website i use frequently. It's a great initiative website that deserves a lot of appreciation from runners like myself. If you've never used the site, it uses Google API maps, and you simply overlay your route which in turn gives you the distance in km or miles.

The site becomes your own personal training space, where you can group your own runs and see others. It also gives you the opportunity to meet other runners in your area and follow fantastic training blogs and advice. I love the simple design of the site, it makes it really easy to use and i've never uncounted a problem! If you enjoy a running/walking/cycling anything this is a great website for you. 

The new face of the North

To celebrate the town Newton Aycliffe's industrial heritage, there is going to be a new sculpture called 'In our Image' which will tower over Netwons business park, built early next year.

Artist who designed the sculpture; Joseph Hiller

 The sculpture designed by artist Joseph Hiller is 16 metres high, just 4 metres shorter than the Angel of the North. 

I'm not keen on the design of this sculpture in Newton, it looks too manly and grumpy and i'm not sure what it's meant to represent; a giant face?! 

On the other hand, Angel of the North by artist Anthony Gormley is a great sculpture towering over the A1 with the use of such an iconic symbol; an angel. Perhaps i may change my mind once it's built next year...i'm guessing i won't though!

Monster Munch rejuvination

Monster Munch are rejuvinating their brand and goin back to their routes where people preferred the larger sized crisps and 80s retro identity. It seems many brands are going back to their former identities at the moment, such as the chocolate Cadburys Whisper.

Former children's TV stars Timmy Mallet and Geoffrey Hayes from Rainbow are going to appear in the campiagn to promote the return of Monster Munch snacks. However, the origional Monster Munch costumes have gone missing so thir is currently ad appeal to find and get them returned!

Shreddies; Knitted by nanas

Cereal Shreddies created the campaign Knitted by nanas. Although the campaign is quite corny i love the terminology of the phrase with the little square cereal. The website is just as corny but really interactive and shows an insight into the factory where the nana's knit shreddies!

The website includes many games, one of my favorites being Nana's vs Robots. Although very corny i think this is a great marketing campaign for Shreddies cereal and is backed up by a great interactive website.

Agency Ovigily came up with the marketing campaign 'Diamond shreddies' earlier this year. The campaign has simply turned shreddies 45 degrees to create the 'NEW diamond shreddies' although they're suspiciously the same as square shreddies). The website to support this campaign is so corny, making the consumer look like an idiot when they support this 'new shape' that i actually quite like it! The website shows video clips from the president of shreddies giving feedback to consumers who have written in saying this campaign is a scam. Really silly but quite amusing and i think it's a good solution to get people to look at a boring product.